Will my rankings remain even after the campaign ends?

SEO as an activity, purports to outperform the competition, and be visible on the first page of the Search Engines. There is room for only 10 results on the first page of the Search Engines, and should the SEO efforts stop, the other websites competing for the same keywords, would move ahead of your website, and your rankings would drop.


Also, there need to be frequent changes to the website, to ensure that the website is always updated in consonance with the changing requirements of the Search Engines.
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